Public Relations
and marketing communications
CONSULTANCY
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About
imPRove it
PUBLIC RELATIONS

We use a range of associates, including designers, printers, photographers and other industry related professionals.

Remaining independent means we can offer our clients a full range of professional services of the very highest quality.

Together, we strive to achieve the highest standards in our work, regularly benchmarking it against national and international standards.

Award
winning
CONSULTANCY

Professional accolades

PRINZ National Awards

Corporate and Pro Bono Category Awards

NZ Institute of Chartered Accountants (NZICA) Annual Report Awards

Best Annual Report by a Service Organisation – Two Awards

"Words are things,
in a small drop of ink
Falling like dew,
upon a thought
That makes thousands,
perhaps millions,
Think and act."

Byron

Principal Consultant
Annette Burgess FPRINZ APR

Annette Burgess is a senior public relations consultant, who is a well-known and
respected industry professional. She has experience in managing communications
at a senior level, and has worked with a wide range of stakeholders in a variety of industries and organisations in New Zealand and overseas (Australia and UK).

Annette Burgess

In April 1997, Annette launched imPRove it Public Relations, Rotorua’s leading and only multi-award winning full service public relations and communications management consultancy.

An internationally accredited public relations professional (APR), she is a Fellow
of the Public Relations Institute of New Zealand (FPRINZ), a Member of the Institute of Directors in New Zealand (IOD) and graduate of the IOD Regional Director Development Programme.

She jointly initiated the Bay of Plenty Communicators Forum in 2002 and has judged the TrustPower National Community Awards and PRINZ National Awards.

Annette has successfully managed the profile of the Rotorua Energy Charitable Trust since December 2001, and in a voluntary capacity has provided strategic advice to numerous community organisations including the Rotorua Community Facilities Trust (upgrade of the International Stadium), the Older Persons Community Centre Trust (concept to completion of Parksyde Older Persons Community Centre), Rotorua Art Trust and Rotorua KartSport Development Trust.

A Past President of the Rotary Club of Rotorua Lakes, she has served as a member of the District 9930 Public Image Committee, the J R McKenzie Trust Regional Committee and helped organise numerous Rotary conferences and other events. In 2010 the Rotary Club of Rotorua Lakes honoured Annette with a Paul Harris Fellow for outstanding service to Rotary and to the community.

In 2005 Rotorua District Council appointed Annette as a community representative to the Queen Elizabeth Hospital Community Trust. She is currently Chair of the Trust and a member of the company’s Governance Committee.

Annette was appointed Executive Officer of the Geyser Community Foundation in May 2010 and shares her time between the two businesses.

Educated in Rotorua and Wellington, she is of Tainui (Raukawa) and Mataatua (Whakatohea) descent.

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